Whether you're buying, selling, or simply exploring the San Diego market, this is your go-to resource for strategic real estate guidance, tax-smart planning tips, and a curated look at the best homes across the county. As longtime local experts with decades of experience, we share real-world strategies we use with our clients every day, plus honest opinions on property values, neighborhood insights from true locals, and smart advice for those looking to invest in coastal San Diego.
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The Market Has Shifted... 6 Picks Worth a Look!
Published 9 days ago • 8 min read
This week, we are featuring six new listings that hit the market, which we feel are good opportunities. We also have our listing at 7865 Roseland in La Jolla, which is a very rare offering.
So, what's happening in the market?
We've seen a slowdown and a shift in the market, but there is some balance. In the coastal markets this week, we're seeing about 20–25 new listings per day and a similar number going into escrow and closing each day. So while sales are fewer, new listings and sales activity are still fairly balanced. It's just a slower market than we've had for a while.
Buyers are present. They're just being a lot more careful about what they're willing to pay. And price is the big variable.
The home on Fern Glen is turnkey, with very nice style and design in a great location. This will be a popular home with buyers, and I don't think it will last long.
The home on Neptune has a unique style that may not appeal to everyone, but for those who like this type of design, it's a great option for an oceanfront home across from Windansea Beach. This is a great location, and the home is priced well. It's likely historic, which comes with some restrictions and benefits.
7865 Roseland Dr
La Jolla
4 BED | 4 BATH | 3,733 SF MAIN HOUSE | 1,034 SF DETACHED STRUCTURE | .839 ACRES
***$6,900,000***
Tucked away at the end of a private driveway and held by the same family for more than six decades, this legacy estate on a 0.839-acre lot is one of La Jolla's best-kept secrets, now available for the first time in generations.
This home needs to be experienced in person to truly appreciate its unparalleled views, charm, and potential.
Our listing at 7865 Roseland continues to stand out as a rare offering in La Jolla, especially at its new price of $6.9 million.
It's not often you find nearly an acre of usable land, panoramic coastal views stretching from the La Jolla Beach & Tennis Club to Scripps Pier, and this much potential in one property.
The home has been in the same family for over 60 years, and the setting is truly special. With a private driveway, multiple outdoor living areas, and a large, relatively flat lot overlooking La Jolla Shores, the possibilities here are hard to replicate.
Whether you envision updating the existing home or creating an exceptional coastal compound, Roseland offers something increasingly difficult to find in La Jolla.
The views. The land. The location. The potential.
If you haven't taken a closer look, now is a great time to do so.
Olde Del Mar
116 nob ave
5 BD | 6 BA | 5,441 SF
$12,500,000
Hidden from the street in Olde Del Mar, this 5,441 sq ft coastal retreat blends privacy, design, and effortless indoor-outdoor living.
Muirlands Village
6662 Avenida La reina
4 BD | 5 BA | 3,044 SF
$5,475,000
From the moment you approach, the ocean takes center stage. An oversized glass-and-steel pivoting entry door frames a captivating view of the Pacific beyond, offering an immediate glimpse of what makes this exceptional new-construction residence so distinctive.
La Jolla Heights
3013 woodford drive
5 BD | 7 BA | 6,777 SF
$9,872,888
Positioned at the end of a serene cul-de-sac, this newly rebuilt private oasis captures panoramic views and effortless indoor-outdoor living.
Beach Barber Tract
316 gravillA street
3 BD | 3 BA | 2,442 SF
$4,100,000
Six houses from famed Windansea Beach, this fully turnkey, gated beach retreat is made for effortless coastal living. Walk to the sand, surf at dawn, and come home to a residence that is completely move-in ready.
Beach Barber Tract
351 fern glen
3 BD | 3 BA | 1,925 SF
$5,795,000
Chateau by the Sea is Just five homes from the sand. 351 Fern Glen is a rare coastal jewel where the romance of a European cottage meets the effortless sophistication of La Jolla living.
Windansea Beach
6621 neptune place
3 BD | 3 BA | 2,172 SF
$10,700,000
Featured on the La Jolla Modern Home Tour, the Kravis Residence by pioneering organic architect Kendrick Bangs Kellogg is available for the first time in three decades.
The properties featured in our "Picks of the Week" may be listed by brokerages other than ours. All listing information, photographs, and property descriptions are provided courtesy of the respective listing brokers and agents and remain their property.
La Jolla Market Update: The Price Has to Be Right
There are buyers in the market, but they're paying attention to price!
According to the latest Altos Research data, 38% of active single-family listings in La Jolla have experienced a price reduction. Meanwhile, the median asking price sits at $5,095,000, with homes spending a median of 102 days on the market.
What does that tell us? Buyers have options, and they're not in a rush to overpay.
The market is moving, but pricing and positioning are more important than ever. Homes that are priced appropriately and marketed effectively can still generate strong interest.
Thinking about selling? Let's talk about what these numbers mean for your home and how to position it to stand out.
Source: Altos Research, October 28, 2026. La Jolla single-family active listings.
I Was Silver. Now I'm Gold.
Gold Commitment status, that is!
I received Gold status with this San Diego walk, having personally raised over $31,000 throughout the years. With Ryan's walk (back in 2006) and the girls' Youth Corps participation, I (yes, I am taking all the fundraising credit) have raised over $41,000.
I really, really, really want to hit the $33,000 mark personally this year, which means raising another $2,000. Next year, I want our family to hit $50,000 combined.
Thank you to everyone who has supported me through this. I see families thriving after a diagnosis because of new treatments. I meet people who have undergone years of treatment, and each and every one of them impresses me. I meet parents whose young adult children have received a diagnosis, and I see how they get through it as a family with the help of the latest treatments.
Susan G. Komen changes lives. This is why I raise money, and this is why I walk.
Coming up November 13–15! Watch for the pink bubble floating through San Diego.
1952 Hornblend St. Unit 6
Pacific Beach
2 BED | 2.5 BATH | 1,272 SF
$1,075,000
Built in 2023, this modern Pacific Beach townhome at The BLEND combines a coastal-inspired palette and classy finishes to create a sophisticated beach vibe. The smart three-story design places the main living spaces on the middle floor to maximize overall privacy and livability.
Welcome to an 800-acre vineyard-inspired sanctuary featuring 12 single-level estates. This never lived in home is tucked away and offers a lifestyle of quiet sophistication.
Located in the desirable Bernardo Villas community, this inviting upper-level condo combines some modern updates with spectacular panoramic golf course views.
Our longtime cleaner, Alicia, has been with us for almost 20 years. She's currently visiting her sick mother, so Quinn has been filling in to make a little extra cash. And while Quinn does a pretty good job for $60, we needed a little something more.
Enter Paula!
This lady is great. Paula has cleaned real estate properties for us over the years, and oh my goodness, she can work miracles.
At one property, Stanley Steemer quoted $2,000 to clean the travertine floors (some of the worst I had ever seen, truly gross). Paula tackled the job for $500, and the floors looked brand new! The owner was so impressed that they generously tipped her extra.
Paula is available for last-minute cleanings and regular housekeeping. She's responsive by text, works incredibly hard, and really knows how to get the job done.
Now, I have to be careful recommending our favorite service providers because they get so busy they don't have time for my own house! Case in point: Kevin, our handyman. I still have plenty of repairs at home waiting for his attention.
But I genuinely want to support the people who do such great work for us.
And here's a fun connection: Paula scrubbed our recent Park Row listing from top to bottom—the one that just sold for $750,000 over asking!
Need a great cleaner? Message me for Paula's contact information!
CREEPY CANDY CRAWL
Via La Jolla By the Sea
Friday, October 30 | 3–6 PM
A little Halloween fun right here in the Village! Bring the kids or grandkids for an afternoon of trick-or-treating through La Jolla's local shops and businesses. Costumes, candy, and plenty of community spirit make this a fun way to celebrate the season!
One of the largest one-day street fairs in the country returns to Carlsbad Village! Spend the day browsing hundreds of vendors featuring arts and crafts, antiques, unique gifts, and delicious food. A great excuse to enjoy a Sunday stroll through the charming streets of Carlsbad.
We're just one week away from the return of fall racing at Del Mar!
As proud sponsors of the Del Mar Racetrack, we're excited to once again share one of our favorite San Diego traditions with our clients.
With just 13 days of racing this season, we'd love to invite you to join us! For each race day, we're offering a complimentary package of 4 Turf Club tickets plus valet parking.
Whether you're a regular at the track or have never experienced the Turf Club, it's always a great way to spend an afternoon.
Interested in attending? Take a look at the racing calendar and let us know which day works best for you. We'll do our best to accommodate your request!
The latest edition of Compass Curated is here, showcasing an extraordinary collection of homes from around the world. From sun-soaked coastal retreats to historic city residences and thoughtfully designed modern spaces, each property offers a unique perspective on luxury living.
Take a look inside for stunning architecture, inspiring design, and a glimpse into the world of luxury real estate.
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.
Whether you're buying, selling, or simply exploring the San Diego market, this is your go-to resource for strategic real estate guidance, tax-smart planning tips, and a curated look at the best homes across the county. As longtime local experts with decades of experience, we share real-world strategies we use with our clients every day, plus honest opinions on property values, neighborhood insights from true locals, and smart advice for those looking to invest in coastal San Diego.
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Another busy week in real estate! We've got six property picks to share, a recent closing worth talking about, and a big walk coming up for Tracie. TRACIE TAKES A HIKE (FOR A GREAT CAUSE!) Tracie is gearing up for the Susan G. Komen 3-Day Breast Cancer Walk in San Diego this November. This marks her 10th year participating! She’s always happy to have friends join her along the 60-mile route. And if walking 60 miles isn't quite your thing but you'd still like to support the cause, donations...